Done. is a New York-based startup that connects regular people with other regular people who are willing to pay them to do things. Things like “plan a party,” “learn something,” “help with my pet,” and our favorite, “help with tech,” because everyone knows the best way to get to know your neighbor is to hit them up for IT support.
Done., which raised almost a million in an oversubscribed round last year from investors including Khosla Ventures, Thrive Capital and angels including Harvard Business School professors Bill Sahlman and Joseph Bower, launched with a team of 12 and 100 “doers,” including Apple consultant Brendan Perreault, who in addition to making slow MacBook Pros fast again has the added bonus of being kind of a stud.
With “do it for me” startups all the rage—see Zaarly, TaskRabbit, and the just-announced mobile startup from Justin Kan—Done. differentiates itself in a few ways. It’s very pretty, its doers are organized into handy categories, and it’s launched with a highly-curated set of specialists.
The big difference for Done., though, is its do-gooder bent. Donations are made to Unicef for every task completed.
The company also tries to appeal to neighborly sentimentality. “In earlier times people relied on the members of their community,” the website says. “You knew who your neighbors were and what they were good at. You knew they wouldn’t mind if you looked them up and called on them to help out.” For money. Mr. Perrault, the Apple consultant, starts at $75 an hour. Done. also takes 10 percent of every transaction. New doers must sign up with Facebook and be verified by two friends before they can start doing.
The startup comes from CEO Kevin Nazemi, CTO Paul Covell (first engineer at Zipcar) and COO Ken Nesmith, former MIT roommates. The founders were then joined by other lifelong friends, some of whom have known each other since 7th grade, to form a team of 10 based in Soho, according to a press release.
Zaarly’s TaskRabbit’s acquisition of SkillSlate, Done. appears to be the New York contender in the convenience economy craze as underemployed Brooklynites shlep laundry and piece together IKEA futons. We were skeptical when we first heard of Zaarly last year at SXSW—Demi Moore actually explained it to Betabeat, no big deal, after the Diplo show in Austin. But it seems DIFM may be the new DIY.