Olapic, a tool for brands and publishers that want to collect photos from their fans, just raised $579,770 out of $1 million offered, according to a company filing. Olapic was one of the companies that pitched Lerer Ventures during Betabeat’s “The Pitch” web series, and made it all the way to the final three. The founders didn’t get their No. 1 choice, but it looks like they maybe got their second (and an investment five times over what Lerer was offering).
Olapic was founded by a trio of Spaniards who met at Columbia Business School and have been working out of the Soho coworking spot Projective Space. The startup went through NYC SeedStart and won its first outside investment from the 2010 Columbia University Lang Venture Fund. Olapic has clinched a few big name partnerships including the New York Daily News, Mashable, Pepsi and the New York Giants, which use the tool to crowdsource photos from their fans and power things like video or photo contests. “Olapic enables social photo crowdsourcing on your site in minutes,” the founders say. Olapic also has an algorithm to help curate photos in addition to collecting them.
“It enables any site or any Facebook fan page to collect pictures from their audience,” cofounder Pau Sabria told Ben Lerer and Jordan Cooper during the pitch. “So basically everyone is taking pictures nowadays and we think that that’s a new means of communication. And yet traditional sites can only engage with their users through comments.”
Olapic did not respond to an email request for comment, but New York-based Bradley Harrison Ventures lists the company as a recent investment.