"More additions...soon," he added.

Mr. Juzwiak currently writes for the arts section of The Daily, but even iPad have-nots are well-acquainted with the one-time Toddlers in Tiaras judge from his role in Jezebel's Pot Psychology and the steady drip of "Winston" cat videos he provided Gawker.

Since Mr. Daulerio's arrival in January, Gawker has added Deadspin's Emma Carmichael, as a managing editor, snagged contributions from Deadspin's Drew Magary and Congolese dictator/GQ.com contributor Mobutu Sese Seko, and said goodbye to "half-assed" apologist Seth Abramovitch, political epithets editor Jim Newell and gaysplainer Brian Moylan. (Update: Gawker also let Lauri Apple go.)

In a January State of Gawker memo, Gawker Media boss Nick Denton told writers that their annual review process had been ramped up from the "usual corporate kabuki theater."

"As I hinted above, a focus on extraordinary talent was key to the annual reviews," he wrote. "We looked not just at an individual’s audience appeal but at their reputation among colleagues and contribution to the site’s reputation."