It was back in January when we first heard rumblings of hype around a new startup called FiftyThree coming out of New York. The startup, a five-man product shop in the West Village, makes “tools for the creative space—the 53 centimeters that magically link head, heart and hand.” The first product is Paper, a powerful drawing app that reminds us of the artist David Hockney, who has drawn at least three cover illustrations for the New Yorker using an iPhone, an iPad, and the $8 app Brushes.
Paper hit the Internet today hard as the Apple blogs salivated over its versatility. The app lets you keep discrete digital sketchbooks and create paintings, notes and drawing in a remarkable approximation of pen, paint, paintbrushes, calligraphy pens, charcoal and so on. The basic app is free, with individual features available as in-app purchases including additional brushes for $1.99 each.
Check out FiftyThree’s promotional video, filmed on the streets of New York City: