What’s in Your Wallet?

Where is your name?

Pick a card, any card! Well, maybe not any card.

This post’s for those of you who are interested in art fair sociology and, let’s say, hierarchies. Paging Thorstein Veblen in the afterlife, here we wade into the waters of the leisure classes and their various entry points into conspicuous consumption. Last night, wandering the tony aisles of the Art Show, the week’s Upper East Side fair, we ran into an acquaintance who displayed for us the three–well, we only know of three anyhow!–VIP cards given out by the Armory Show. Which opens today–to VIPs! and, er, the press… (The Observer‘s shoe can be seen in the lower right, but is not germane here.)

We’ve informed you about the complex workings of art fair VIP cards before. Last fall, we told you about how one Pavilion of Art and Design VIP card got a whopping three people into the show!

Here is what we’ve been able to determine about the Armory Show’s cards: all three of them admit two people; one gets you in at noon, and one gets you in at 2 p.m. Of those two, one gets you a complimentary catalogue, and one doesn’t.

So, just remember, all VIPs are not created equal. And sometimes when people say “VIP,” they are referring to an actual art fair, an online one, that took place last month. It’s confusing out there, people. Good luck!

What’s in Your Wallet?