The Robert A. M. Stern-designed condominium at the top of Central Park has reinvented itself with a new name, “One Museum Mile,” according to The Wall Street Journal. As it will house the Museum for African Art, its title reflects its identity as part of that stretch of Fifth Avenue that for decades has been known as Museum Mile because it is home to so many of New York’s museums including the Guggenheim and the Metropolitan Museum of Art.
The renaming was an effort by the developer, Bruce Brickman, to recast the image of the luxury tower at 1280 Fifth Avenue (between East 109 and 110 Streets), whose units have not been selling as hoped. Thus far three have been sold, and three more have reportedly been closed according to brokers. The luxury tower has 116 units, a pool, a roof deck and park views.
This is a clever way of taking advantage of the legislation passed last summer to extend Museum Mile from 104th Street to 110th Street. And it’s an appropriate appellation. The Museum for African Art, which despite having had a few locations since its inception in 1984, will finally have a home amongst some of the city’s most prominent museums.