Flickr, in the midst of its most drastic makeover since its acquisition by Yahoo, just announced it will be rolling out a new embedded photo editor to users over the next few weeks starting tomorrow. The HTML editor will be powered by New York online editing software-maker Aviary.
“We listened to you to find out what you value the most in an online photo editor, and the same 2 attributes kept coming back: speed and simplicity,” Flickr said in a blog post today.
Flickr has approached in-app photo editing in baby steps. In 2007, Flickr encouraged users to use Picnik’s third party editor to tweak their shots. (Picnik, which was bought by Google, will be shuttered later this month.) Aviary, which has a third-party app that lets users flow their Flickr photos into its online editing suite, will be replacing that functionality.
The Aviary-powered editor lets users add fliters, stickers and text, and share the results on Flickr. Because the app is written in HTML, it also works on the iPad. Users can check for access in the “Actions” menu.
“Tens of thousands of members edit their photos on Flickr each day, so we know that photo editing is something that the Flickrverse cares about,” Flickr said.