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	<title>Observer &#187; Game of Thrones Weirdest Marketing Tie-In Yet: Free Tattoos from NY INK!</title>
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		<title>Game of Thrones Weirdest Marketing Tie-In Yet: Free Tattoos from NY INK!</title>

		<comments>http://observer.com/2012/04/game-of-thrones-weirdest-marketing-tie-in-yet-free-tattoos-from-ny-ink/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 16:26:07 -0400</pubDate>
					<link>http://observer.com/2012/04/game-of-thrones-weirdest-marketing-tie-in-yet-free-tattoos-from-ny-ink/</link>
			<dc:creator>Drew Grant</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/?p=230862</guid>
		<description><![CDATA[<p><div id="attachment_230877" class="wp-caption alignleft" style="width: 348px"><a href="http://www.observer.com/2012/04/game-of-thrones-weirdest-marketing-tie-in-yet-free-tattoos-from-ny-ink/buzzfeed-5/" rel="attachment wp-att-230877"><img class=" wp-image-230877" title="buzzfeed" src="http://nyoobserver.files.wordpress.com/2012/04/buzzfeed.jpg?w=400&h=229" alt="" width="338" height="193" /></a><p class="wp-caption-text">Buzzfeed&#039;s Tanner Ringerud gets a GoT tattoo (Buzzfeed)</p></div></p>
<p>Last night when Don Draper (almost) met the Rolling Stones on <em>Mad Men</em>, we couldn't help but be reminded of those old crossover cartoons...like <em>The Flintstones</em> meet <em>The Jetsons</em>, or when the Harlem Globetrotters helped out <em>Scooby Doo</em>. Of course Don Draper doesn't like Mick Jagger and his sexy ways, and is worried about the dope-smoking children who worship the band. (Don Draper, you are <em>old</em>.) Still, he went to the concert because he needed the Stones to sign on for a commercial with Heinz.</p>
<p><!--more--></p>
<p><strong>(Spoiler alert)</strong> Of course it doesn't happen, because the Stones were way too cool for Ketchup and beans. But since last night was also the season 2 premiere of HBO's D&amp;D Level 8 nerd series<em> Game of Thrones,</em> it's interesting to compare how far modern ad execs (excuse us, brand managers) will go to have an unrelated product associated with their show.</p>
<p>Like say:  <a href="http://www.geeksofdoom.com/2012/04/01/hbo-gives-50-people-free-game-of-thrones-tattoos-at-ny-ink-shop/">free <em>GoT</em> sigil tattoos by the people from<em> NY Ink</em></a>, a reality show on TLC. On Friday, the first 50 people who lined up outside the Wooster Street Social Club (where <em>NY Ink</em> is filmed) were given their choice of one of five house insignia relating to the George R. R. Martin books. (Sorry, Littlefinger fans: the mockingbird was not available for a freebie.)</p>
<p>Buzzfeed's <strong>Tanner Ringerud</strong> <a href="http://www.buzzfeed.com/schmidtm/50-people-get-free-game-of-thrones-tattoos-incl">braved the line</a> (we hope his health insurance plan covers tattoo removals) and came out with his very own stag's head: a symbol of the Baretheons.</p>
<p>We asked Mr. Ringerud about why he chose (former) King Robert's house insignia, and the kind of people who were in the line and not doing it for a work prank. He wrote back:</p>
<blockquote><p>The mix of people in line was pretty diverse. There were a lot of GoT nerds in line, and a lot of tattoo enthusiasts. Luckily, the crossover in the venn diagram of those two fan cultures seems to be pretty big, so I doubt anyone was there just to get a free tattoo. Everyone seemed genuinely excited to be getting a <em>GoT</em> tattoo.</p>
<div>For the most part, everyone seemed like they knew what they wanted when they came in. I sat there for a couple hours, and saw a lot of people leaving with Stark and Lannister tattoos. There were plenty of Baratheons as well, and slightly fewer Targaryens. I didn't see a single person get a Greyjoy tattoo, but I heard the tattoo artists saying that a few people had gotten them. The Greyjoys were the least popular by far, but they're terrible characters so that's not really any surprise.</div>
</blockquote>
<div></div>
<div>Actually, we're not surprised that people didn't want a Greyjoy tattoo, because <a href="http://images.wikia.com/gameofthrones/images/5/55/Greyjoy.JPG">their symbol is a giant octopus</a>. Gross. Why not get a Lannister lion or a Stark direwolf or a Targaryen dragon?</div>
<div></div>
<div>At least now those 50 people can go home assured that they are completely individual and unique in their love of <em>Game of Thrones</em>: there were only about 10 other people who had gotten the exact same free tattoo as them that day.</div>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_230877" class="wp-caption alignleft" style="width: 348px"><a href="http://www.observer.com/2012/04/game-of-thrones-weirdest-marketing-tie-in-yet-free-tattoos-from-ny-ink/buzzfeed-5/" rel="attachment wp-att-230877"><img class=" wp-image-230877" title="buzzfeed" src="http://nyoobserver.files.wordpress.com/2012/04/buzzfeed.jpg?w=400&h=229" alt="" width="338" height="193" /></a><p class="wp-caption-text">Buzzfeed&#039;s Tanner Ringerud gets a GoT tattoo (Buzzfeed)</p></div></p>
<p>Last night when Don Draper (almost) met the Rolling Stones on <em>Mad Men</em>, we couldn't help but be reminded of those old crossover cartoons...like <em>The Flintstones</em> meet <em>The Jetsons</em>, or when the Harlem Globetrotters helped out <em>Scooby Doo</em>. Of course Don Draper doesn't like Mick Jagger and his sexy ways, and is worried about the dope-smoking children who worship the band. (Don Draper, you are <em>old</em>.) Still, he went to the concert because he needed the Stones to sign on for a commercial with Heinz.</p>
<p><!--more--></p>
<p><strong>(Spoiler alert)</strong> Of course it doesn't happen, because the Stones were way too cool for Ketchup and beans. But since last night was also the season 2 premiere of HBO's D&amp;D Level 8 nerd series<em> Game of Thrones,</em> it's interesting to compare how far modern ad execs (excuse us, brand managers) will go to have an unrelated product associated with their show.</p>
<p>Like say:  <a href="http://www.geeksofdoom.com/2012/04/01/hbo-gives-50-people-free-game-of-thrones-tattoos-at-ny-ink-shop/">free <em>GoT</em> sigil tattoos by the people from<em> NY Ink</em></a>, a reality show on TLC. On Friday, the first 50 people who lined up outside the Wooster Street Social Club (where <em>NY Ink</em> is filmed) were given their choice of one of five house insignia relating to the George R. R. Martin books. (Sorry, Littlefinger fans: the mockingbird was not available for a freebie.)</p>
<p>Buzzfeed's <strong>Tanner Ringerud</strong> <a href="http://www.buzzfeed.com/schmidtm/50-people-get-free-game-of-thrones-tattoos-incl">braved the line</a> (we hope his health insurance plan covers tattoo removals) and came out with his very own stag's head: a symbol of the Baretheons.</p>
<p>We asked Mr. Ringerud about why he chose (former) King Robert's house insignia, and the kind of people who were in the line and not doing it for a work prank. He wrote back:</p>
<blockquote><p>The mix of people in line was pretty diverse. There were a lot of GoT nerds in line, and a lot of tattoo enthusiasts. Luckily, the crossover in the venn diagram of those two fan cultures seems to be pretty big, so I doubt anyone was there just to get a free tattoo. Everyone seemed genuinely excited to be getting a <em>GoT</em> tattoo.</p>
<div>For the most part, everyone seemed like they knew what they wanted when they came in. I sat there for a couple hours, and saw a lot of people leaving with Stark and Lannister tattoos. There were plenty of Baratheons as well, and slightly fewer Targaryens. I didn't see a single person get a Greyjoy tattoo, but I heard the tattoo artists saying that a few people had gotten them. The Greyjoys were the least popular by far, but they're terrible characters so that's not really any surprise.</div>
</blockquote>
<div></div>
<div>Actually, we're not surprised that people didn't want a Greyjoy tattoo, because <a href="http://images.wikia.com/gameofthrones/images/5/55/Greyjoy.JPG">their symbol is a giant octopus</a>. Gross. Why not get a Lannister lion or a Stark direwolf or a Targaryen dragon?</div>
<div></div>
<div>At least now those 50 people can go home assured that they are completely individual and unique in their love of <em>Game of Thrones</em>: there were only about 10 other people who had gotten the exact same free tattoo as them that day.</div>
]]></content:encoded>
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