Is Hulu About to End Free Streaming?

Content doesn't want to be free anymore, apparently.

The days of Saturday Night Live as cheapo Sunday morning hangover cure may be coming to a close. The New York Post reports that Hulu is getting ready to upend its current business model and require users to login with their cable or satellite account numbers. If you don’t have a cable or satellite account and therefore you don’t have a number, well, tough cookie.

Sources tell the Post that Hulu plans to transition to an authentication model, meaning access to content will be predicated upon some sort of subscription. Those same sources point to the shift as the reason for Providence Equity Partners unloading its stake for $200 million. Read More