Jewish Tailoring: Increasing Orthodox Population Has Candidates Adjusting Their Message

Mr. Turner has since declared his candidacy for the U.S. Senate seat held by Kirsten Gillibrand. Both he and his supporters point to his support among Jewish voters when giving his electoral pitch to his fellow Republicans.

The second recent special election demonstrating the increasing influence of the Orthodox community took place in the exact same corner of southeastern Brooklyn as Mr. Turner’s current congressional district. The vacancy opened up last December after Democratic State Senator Carl Kruger found himself in his own scandal, which was slightly more serious than Mr. Weiner’s, as Mr. Kruger ended up pleading guilty to federal corruption charges.

Again, the neophyte Republican candidate in the race, attorney David Storobin this time around, was able to surprise the political consensus that assumed the Democratic candidate, Councilman Lew Fidler, would easily claim victory (The New York Times reported during the election that political analysts saw Mr. Fidler “as the overwhelming favorite in the district”). Although the results of the election are still in doubt—the most recent count on Monday had Mr. Storobin up by only three votes with an ongoing fraud lawsuit still to be resolved, likely followed by an automatic hand recount of all 20,000 ballots—the results were still impressive for the Republican and a symbolic sign of Democratic weakness among electorally important constituencies.

Mr. Fidler even had an extensive track record of funding significant Jewish social service organizations, and he worked as a volunteer attorney for the Hasidic leadership in Crown Heights in the aftermath of the 1991 riots. Yet he still lost badly in the neighborhoods where observant Jews are most concentrated.

“We can really make a difference, we can really make a difference whether it be gay marriage or Israel with Obama. The Turner-Weprin race was really amazing,” said Mr. Hikind, who crossed party lines to endorse Mr. Turner in that election. “The Storobin race was the same thing.”

“This has always been a swing community, but there hasn’t been a good opportunity for them to vote for Republicans before,” one prominent Jewish leader, who requested anonymity so he could speak candidly, explained to The Observer. “A lot of it has to do with social issues like gay marriage that are coming to the forefront. It was always sort of a back-burner issue but those issues are becoming starker.”

He also pointed out that New York City Democrats tend to be far more liberal than the Democratic Party as a whole, an attribute that could further separate them from moderate and conservative Orthodox voters.

“If you look at the Orthodox community, especially the ultra-Orthodox community, they don’t do TV, they don’t do sports. Politics is a big deal,” he said. “Politics is a massive interest in the community. People follow elected officials.”

And even though the community’s voters might side strongly with the Republican candidate in the 2013 mayoral race, they are mostly registered as Democrats and candidates seeking to win the Democratic primary are extensively courting the community.

“The community is very aware that the winner of the Democratic primary is likely to be the next mayor because of the current lack of a credible Republican candidate,” Councilman David Greenfield said when asked about the race. “As a result, I believe that you will see very high Orthodox Jewish turnout in the 2013 Democratic primary. The community also recognizes that if it’s a tight race, the seven or eight percentage points that the Orthodox Jewish vote makes up in a primary could definitely make the difference.”

The candidates involved all seem to recognize this reality and are doing much more to engage these voters than sending out platitudinal statements commemorating Jewish holidays. As the candidates competing for the nomination are nearly identical on social issues, some have been working to separate themselves in other ways.

For example, Public Advocate Bill de Blasio started up his own Iran boycott website and has held press conferences on the issue. He also took a firm stance against the Park Slope Food Co-op possibly boycotting Israeli products, calling it “wrongheaded and an affront to American values and interests.”

Other likely mayoral candidates, such as Manhattan Borough President Scott Stringer, Comptroller John Liu, former Comptroller Bill Thompson and Council Speaker Christine Quinn, may be relying on more direct appeals through surrogates and appearances in Jewish neighborhoods, although their exact campaign strategies have yet to unfold. However, Ms. Quinn, an open lesbian whose political brand is intertwined with the LGBT movement, could have trouble winning over these socially conservative voters despite her more moderate ideological profile. Mr. Stringer is the lone top-tier Jewish candidate in the race, and his path to victory could rely on running up solid numbers in these Brooklyn precincts.

And, unsurprisingly, all five of the top candidates in the race have ladled kosher soup at Masbia, four of them in the past year. A sixth candidate, newspaper publisher Tom Allon, recently traveled to Israel and wrote an op-ed declaring, “New York needs a mayor like me who thinks like an Israeli: tough and always ready to defend his people.”

“You ask a very interesting question,” Mr. Hikind mused when asked which candidate would have the edge in the 2013 race. “If there’s no issue of someone who’s a conservative candidate, who fits our agenda better, it becomes a question as to who’s going to be there on issues important to the community. Who’s going to be there for us?”