Seamless for Laundry! Startups Race to Deliver Your Wearables

“People have warmed up to the idea of doing less and less actually on their own,” entrepreneur Jay Winters told Betabeat over the phone yesterday, citing the popularity of FreshDirect and Seamless. “We saw just a hugely inefficient market in New York when it comes to laundry.” Mr. Winters is one of two former Goldman Sachs engineers behind Brinkmat, an online ordering service for laundry pickup and delivery.

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