ShockBottoms Sweatpants: Support Darfur On Your Ass

Have you ever sat around dreaming up ways to make your backside appear more socially conscious? Us neither. But the idea has apparently occurred to a California startup called ShockBottoms.

The company, which has yet to pick up any Twitter followers, appears to be taking preorders for American Apparel sweatpants emblazoned with “Darfur” or Che Guevara silkscreens where the “Juicy” should be.

“Broadcast edgy messages (from your derrière) that make people look, and then think,” the site advertises. Read More

ShockBottoms Sweatpants: Support Darfur On Your Ass