Mothers, don't let your children (not) grow up to be this

UES moms, gear up your iMacs to write an angry letter to the editor!

While interviewing Rachel Riley of the self-named British line of children's clothing, Ms. Horyn just slips in the new phrase nonchalantly:

Ms. Riley said, “Children have big tummies and stand in funny ways.” Although she has made one or two concessions to popular tastes, like making her ballet flats in nail-varnish colors, she remains fixed in her view that children should be children and not little brand ambassadors or, in the current parlance, “prostitots.” She said: “I can’t bear advertising on children. And why would a child need to have anything remotely sexy? To me, it’s unethical.”

By Ms. Riley (and Ms. Horyn's) own admission, anytime a child wears a brand-name outfit, they are engaging in prostitotution. Of course, this "trend" didn't pop up overnight:

It’s easy to feel a sense of nausea at such prices and at the idea that children, especially little girls, are being groomed to be future shoppers...But it’s also not a new concern...

Out of all the ways a child can be made to turn tricks, putting them in a Burberry coat is obviously one of the classiest. Call it the Pre-Woman Pretty Woman-ing of your little moppets.