Hope You Guys Didn’t Like Magazines Because Here Come the ‘Branded Experiences’

Bridget Moynihan with Bob Sauerberg.

Conde Nast will announce plans to offer bundled or tiered subscriptions this summer, WWD reports, enticing customers to pay more for more kinds of content on multiple platforms.

Speaking at a paidContent conference, Conde Nast president Bob Sauerberg said the magazine publisher wants digital media to be the “gateway” for consumers to subscribe to a “brand”-formerly-known-as-magazine’s  editorial products, including a “productized” version of the magazine’s archives and “branded experiences.”

Print is still “the format of choice for consumers,” but Mr. Sauerberg said that the company has been focused on becoming “agnostic” to consumer preferences. And, despite the fact that they missed the chance to option The Rebekah Brooks Movie, Mr. Sauerberg was optimistic about Dawn Ostroff’s entertainment division.

“We have a chance to really build a big business taking branded and unbranded content, the access our editors have to talent, building on the DNA of who we are and build a terrific high-quality video business for us,” he said.

More details at WWD!