“The only way to have a friend,” Ralph Waldo Emerson once wrote, “is to be one.”
This was pre-internet.
These days, friends, fans, followers, likes and other signs of affection are available for purchase, and they’re dirt cheap. On a recent balmy afternoon, we whipped out a credit card and used it to purchase 250 Facebook fans for our tech site, Betabeat, from the Uruguay-based Bulkfans.com. The price? $30. Better, the site guaranteed they were “targeted USA citizens.” We were initially wary of giving this company our credit card number, but the order page linked to a prominent ecommerce site, so we went for it.