Silicon Valley venture capitalists may have chosen the horse they’re betting on in the evite game. This morning, VentureWire reported that New York-based Paperless Post* raised $6 million in “first-round funding,” from RRE Ventures, Ron Conway’s SV Angel, and Tim Draper–making the startup much-better funded than competitors like Punchbowl, which according to FormDs.com raised $1.25 million last December.
Paperless Post was launched here in 2009 by 20-something siblings James and Alexa Hirschfeld. TechCrunch calls it the “anti-Evite” for offering the ability to create sleeker, design-centric personalized invitations. Evite, which was launched in 1998, still has a chunky, clip-art feel to it, whereas Paperless Post’s offerings seem to fit better in these modern times. There’s even an option that seems ready-made for Brooklyn’s nostalgic new artisan-class.
According to TechCrunch, the funding will be used to move its platform into HTML5, which should boost traffic from mobile devices, currently at 30 percent. The Hirschfelds are also looking to build social tools, like calendar integrations. Paperless Post has been growing at 100 percent year-over-year. Perhaps more tellingly, Betabeat received our very first electronic wedding invitation by Paperless Post earlier this year. But that doesn’t mean Evite isn’t going down without a (clone) fight.
*Disclosure: Paperless Post has previously received funding from Thrive Capital.