Spider-Man Promotion Proves the Musical Can’t Catch a Break

Swedish soccer player Antonia Goransson (Getty Images)

Swedish soccer player Antonia Goransson (Getty Images)

Spider-Man: Turn Off the Dark had a bright idea for how to promote itself on Tony Awards Sunday–given that the show wasn’t nominated for Best Musical and likely won’t get the chance to perform a number on-air. They offered free tickets to any attendee named Anthony, Tony, Antonio, Antoinette, or Toni. Perfect opportunity to get some word-of-mouth, right?

Wrong. Someone named Antonia (possibly Dame Antonia Fraser or Princess Antonia of Prussia, Marchioness of Douro, Duchess of Ciudad Rodrigo) apparently had a complaint about being excluded, prompting the world’s saddest press release: “It has been brought to our attention that we excluded those named ‘Antonia’ from eligibility for the special Tony Sunday performance of SPIDER-MAN Turn Off The Dark [sic],” wrote a spokesman for the show.  “This was nothing more than a woeful oversight.

“We’d like to assure all Antonia’s out there that they too are valid ‘Tonys’ in the eyes of SPIDER-MAN.”