Since the tickets sold out in January for the July 20th premiere of Christopher Nolan’s third Batman installment, Warner Bros. probably doesn’t have to hype The Dark Knight Rises any more. We mean, obviously they will spend a billion more dollars on advertising and marketing tie-ins, but for once we’d like to see a big blockbuster just completely stop all promotions one month before it hits theaters.
Although that would probably lead Copyranter or someone at Ad Age to claim this as the most ingenious viral marketing stunt ever. And then everyone would do it. And then movie trailer editors and distributors would be out of business in months. We need this hundredth The Dark Knight Rises trailer. For the good of Gotham, and all its residents.
Too bad this is the most confusing trailer to the movie we’ve seen yet, and somehow manages not to include either of its female leads (Anne Hathaway as Selina Kyle/Catwoman and Marion Cotillard as Miranda Tate). It’s just a lot of mob scenes, and Tom Hardy trying to outdo Christian Bale in a “ridiculous voice” contest.
We liked it better when they were just exploding our bridges backwards.