Badvertising: Target Sells Peas With Black Eyes of Little Children

photo71 Badvertising: Target Sells Peas With Black Eyes of Little Children

Congrats! Your little girl got beat up

We here at The New York Observer have no problem with the portrayal of little girls as kick-ass athletes. Break the glass ceiling! But this Target advertisement, found on the subway station at Carroll St. in Brooklyn made us a little uncomfortable.

Sure, this ad is showing a girl who is smiling and obviously happy with her trophy, implying that she is the victor of whatever Hunger Games karate class she’s enrolled in. On the other hand, you have to wonder about the judgement of an agency that thinks that I bruised child will help sell peas.
photo72 Badvertising: Target Sells Peas With Black Eyes of Little Children
It doesn’t help that we originally thought that this was a poster for a charity for abused children. Or possibly next season’s SVU.