Julia Allison at the height of her web-centric microfame, in 2009. (Andreas Rentz/Getty Images for Burda Media)

Julia Allison at the height of her web-centric microfame, in 2009. (Andreas Rentz/Getty Images for Burda Media)

Julia Allison at the height of her web-centric microfame, in 2009. (Andreas Rentz/Getty Images for Burda Media)