Republican presidential nominee Mitt Romney unveiled a new television ad today, one that follows up on his earlier “Day One” spot.
The ad, called “A Better Day” asks at the outset “What Will Be Different About A Romney Presidency?” and answers by saying that “from Day One,” a president Romney will focus on the economy and deficit, energy, and China trade.
“But there’s something more than legislation or new policy,” the voiceover states over warm images of Mr. Romney meeting voters and speaking at rallies. “It’s the feeling we’ll have that our country’s back, back on the right track. That’s what will be different about a Romney presidency.”
The ad couldn’t be better timed from the standpoint of the Romney campaign: earlier today a new jobs report showed that the economy had grown only 69,000 jobs while the unemployment rate rose.
Mr. Romney’s campaign harped on these numbers as well.
“Today’s weak jobs report is devastating news for American workers and American families. This week has seen a cascade of one bad piece of economic news after another. Slowing GDP growth, plunging consumer confidence, an increase in unemployment claims, and now another dismal jobs report all stand as a harsh indictment of the President’s handling of the economy. It is now clear to everyone that President Obama’s policies have failed to achieve their goals and that the Obama economy is crushing America’s middle class. The President’s re-election slogan may be ‘forward,’ but it seems like we’ve been moving backward. We can do so much better in America. That’s why I’m running for president.”