Salon Makes a Go of it with CEO from HuffPo

Former Huffington Post technical director Cindy Jeffers has been named CEO an CTO of Salon, the company announced today. Salon founder David Talbot had been serving as interim CEO after digital media entrepreneur Richard Gingras departed in July last year to become head of news products for Google.

Amid a media merger whirlwind at the end of his tenure (AOL + HuffPo! Daily Beast + Newsweek!), Mr. Gingras was looking for a buyer for the early adopter online magazine (est. 1995), but took it off the market after talks with Michael Wolff-founded news aggregator Newser disintegrated. With Ms. Jeffers at the helm, Mr. Talbot will stay on in an advisory role.

“Our goal is not only to continue publishing some of the best news and entertainment journalism on the Web, but to reemerge as a technological leader of online media by experimenting with emerging platforms, new data sets and new ways of interacting with stories,” communications director Liam O’Donoghue wrote.

The company has also grabbed Wenner Media’s Matthew Sussberg to serve as vice president of Salon’s advertising.