The Artist Is No Longer Present: Marina Abramovic Sells SoHo Loft

ambramovic The Artist Is No Longer Present: Marina Abramovic Sells SoHo Loft

Abramovic: a beautiful mind and a beautiful loft

The co-op loft where performance artist extraordinaire Marina Abramovic spent her time sitting and staring at the walls, when she wasn’t sitting and staring at people during her lauded MoMA performance, has sold for $3.2 million, reports The Real Deal.

We assume that Ms. Abramovic, who recently selected Hudson as the site of her new performance art institute, no longer had need of an enormously airy loft spanning the fourth floor of 70 Grand Street (although the space has only one bedroom).

“Marina loved the space, lived there for over a decade, but just felt it was time to move on,” Sotheby’s listing broker Joshua Wesoky, told The Real Deal.

The house sold for a little under the $3.49 ask to Melissa Ormond, a president at Madison Square Garden Entertainment. Perhaps Ms. Ormond can stage a large-scale Abromovic performance?

“This spectacular home  offers a perfect balance of drama and serenity,” the listing boasts. Much like Ms. Abramovic herself, we wondered? The loft does appear to convey a beauty that verges on moving, with polished concrete counters, marble bathrooms and “pebble shower floor” in the tub.

On hearing the news, questions flooded our mind. So where has Ms. Abramovic gone? After Bushwick turned out to be too toxic for performance art conversions, perhaps Mr. Abramovic has fled the city altogether? Is SoHo really over?

Not to worry. At least for now, Ms. Abramovic appears to be lodging in the city, or at least receiving her mail there. She lists her address as the single-family mansion at 54 King Street.

kvelsey@observer.com