President Kennedy, here, is played by rapper A$AP Rocky--and the Lana/Rocky pair is depicted in degraded Presidential tableaux, playing with children and smoking while buttering toast. Lana makes a convincing enough First Lady, in diamonds and blue sheath with big fake lashes, but the video, in appropriating one of the biggest news events of the 20th century to illustrate a song whose lyrics are about money as aphrodisiac, seems button-pushing in a not-very-thought-out manner.

A Google search for "Lana Del Rey National Anthem illuminati" retrieves over 1 million hits.