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	<title>Observer &#187; Chick-Fil-A and Jim Henson&#8217;s Creatures Fight P.R. War via Social Media</title>
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		<title>Observer &#187; Chick-Fil-A and Jim Henson&#8217;s Creatures Fight P.R. War via Social Media</title>
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		<title>Chick-Fil-A and Jim Henson&#8217;s Creatures Fight P.R. War via Social Media</title>

		<comments>http://observer.com/2012/07/chik-fil-jim-henson-toys-recall-07242012/#comments</comments>
		<pubDate>Tue, 24 Jul 2012 18:00:56 -0400</pubDate>
					<link>http://observer.com/2012/07/chik-fil-jim-henson-toys-recall-07242012/</link>
			<dc:creator>Foster Kamer</dc:creator>
				
		<guid isPermaLink="false">http://observer.com/?p=253748</guid>
		<description><![CDATA[<p><a href="http://observer.com/2012/07/chik-fil-e-jim-henson-toys-recall-07242012/eyelids-chickens-m11/" rel="attachment wp-att-253767"><img class="alignleft size-medium wp-image-253767" title="Eyelids-chickens-m11" src="http://nyoobserver.files.wordpress.com/2012/07/eyelids-chickens-m11.jpg?w=300" alt="" width="300" height="160" /></a>Chick-Fil-A is an Atlanta-based fast-food chain you may have heard of, whose chicken sandwiches have a cult following, but whose <a href="http://gawker.com/5902843/chicken-or-the-gays-make-a-choice-about-eating-chick+fil+a" target="_blank">cult-like devotion to anti-gay causes</a> have increasingly put them in the media spotlight. Except on Sundays. They are closed on Sundays.</p>
<p>All of this recently culminated in that telltale culture-news saturation point indicator, a withering segment about them on <a href="http://www.thedailyshow.com/watch/mon-july-23-2012/gaywatch---holdouts-edition" target="_blank"><em>The </em><em>Daily Show</em></a>. And on Friday, The Jim Henson Company—which makes Muppet toys for Chick-Fil-As kids' meals—<a href="https://www.facebook.com/notes/the-jim-henson-company/july-20-2012/10150928864755563#!/notes/the-jim-henson-company/july-20-2012/10150928864755563" target="_blank">cut ties</a> with the company as well. So, how's Chick-Fil-A fighting back?<!--more--></p>
<p><em>The Daily Show</em>'s co-creator, Lizz Winstead, Tweeted out this photograph today:</p>
<p><a href="http://observer.com/2012/07/chik-fil-e-jim-henson-toys-recall-07242012/623706621-1/" rel="attachment wp-att-253758"><img class="aligncenter size-full wp-image-253758" title="623706621 (1)" src="http://nyoobserver.files.wordpress.com/2012/07/623706621-1.jpg" alt="" width="600" height="446" /></a></p>
<p>It appears to be from the Willow Grove Mall in lovely Willow Grove, PA. Blogger <a href="http://joemygod.blogspot.com/2012/07/chick-fil-yanks-muppets-toys.html" target="_blank">Joe My God</a> found that they're not the only one taking this message tactic:</p>
<blockquote><p><a id="js_0" href="https://www.facebook.com/ChickfilA">Chick-fil-A</a> is initiating a voluntary withdrawal for our Jim Henson Creature Shop Puppet Kid's Meal Premiums due to a product issue (even though all puppets passed safety testing requirements). In lieu of the kid's meal premium we will offer a Kid's Icedream. We plan to have replacement kid's meal premiums within 2 weeks. Thank you and we apologize for any inconvenience.</p></blockquote>
<p>Now, technically, they're not <em>The </em>Muppets, which Disney now owns, but Jim Henson creatures are all kind of informally common-noun "muppets," no?  Either way, Chick-Fil-A is saying that the "voluntary recall" happened before The Jim Henson Company made their announcement: Essentially, that they recalled the product voluntarily, and The Jim Henson Company exploited the moment to take a stand.</p>
<p>Which seems unlikely, given both the "voluntary" nature of the product recall, as well as the varying messages each Chick-Fil-A franchise seems to be putting out.</p>
<p>When contacted for quote by the Huffington Post, The Jim Henson Company <a href="http://www.huffingtonpost.com/2012/07/24/chick-fil-a-jim-henson-toy-recall-gay_n_1699597.html?ncid=edlinkusaolp00000003&amp;ir=Food" target="_blank">referred a reporter to their previous statement</a> and basically told them to check in with Chick-Fil-A, but as The Consumerist pointed out, the recall is in fact "voluntary," which refutes what the sign at the heart of this reads: That it's a recall. Furthermore, <a href="http://consumerist.com/2012/07/chick-fil-a-claims-henson-toy-recall-unrelated-to-same-sex-marriage-controversy.html?utm_source=twitterfeed&amp;utm_medium=twitter" target="_blank">they contacted the Consumer Product Safety Commission</a>, which issues recalls like the one that'd be required for the toys in question; they had no issues with the toys listed for recall action.</p>
<p>But essentially, what you have here is an anti-gay fast-food chain and The Jim Henson Workshop engaged in a P.R. war, with a confused media caught in the middle, attempting to interpret subtleties in messaging that have more or less been distributed through social media. It is mostly weird, and relatively funny.</p>
<p><em>fkamer@observer.com </em>| <a href="http://twitter.com/weareyourfek" target="_blank">@weareyourfek</a></p>
]]></description>
		<content:encoded><![CDATA[<p><a href="http://observer.com/2012/07/chik-fil-e-jim-henson-toys-recall-07242012/eyelids-chickens-m11/" rel="attachment wp-att-253767"><img class="alignleft size-medium wp-image-253767" title="Eyelids-chickens-m11" src="http://nyoobserver.files.wordpress.com/2012/07/eyelids-chickens-m11.jpg?w=300" alt="" width="300" height="160" /></a>Chick-Fil-A is an Atlanta-based fast-food chain you may have heard of, whose chicken sandwiches have a cult following, but whose <a href="http://gawker.com/5902843/chicken-or-the-gays-make-a-choice-about-eating-chick+fil+a" target="_blank">cult-like devotion to anti-gay causes</a> have increasingly put them in the media spotlight. Except on Sundays. They are closed on Sundays.</p>
<p>All of this recently culminated in that telltale culture-news saturation point indicator, a withering segment about them on <a href="http://www.thedailyshow.com/watch/mon-july-23-2012/gaywatch---holdouts-edition" target="_blank"><em>The </em><em>Daily Show</em></a>. And on Friday, The Jim Henson Company—which makes Muppet toys for Chick-Fil-As kids' meals—<a href="https://www.facebook.com/notes/the-jim-henson-company/july-20-2012/10150928864755563#!/notes/the-jim-henson-company/july-20-2012/10150928864755563" target="_blank">cut ties</a> with the company as well. So, how's Chick-Fil-A fighting back?<!--more--></p>
<p><em>The Daily Show</em>'s co-creator, Lizz Winstead, Tweeted out this photograph today:</p>
<p><a href="http://observer.com/2012/07/chik-fil-e-jim-henson-toys-recall-07242012/623706621-1/" rel="attachment wp-att-253758"><img class="aligncenter size-full wp-image-253758" title="623706621 (1)" src="http://nyoobserver.files.wordpress.com/2012/07/623706621-1.jpg" alt="" width="600" height="446" /></a></p>
<p>It appears to be from the Willow Grove Mall in lovely Willow Grove, PA. Blogger <a href="http://joemygod.blogspot.com/2012/07/chick-fil-yanks-muppets-toys.html" target="_blank">Joe My God</a> found that they're not the only one taking this message tactic:</p>
<blockquote><p><a id="js_0" href="https://www.facebook.com/ChickfilA">Chick-fil-A</a> is initiating a voluntary withdrawal for our Jim Henson Creature Shop Puppet Kid's Meal Premiums due to a product issue (even though all puppets passed safety testing requirements). In lieu of the kid's meal premium we will offer a Kid's Icedream. We plan to have replacement kid's meal premiums within 2 weeks. Thank you and we apologize for any inconvenience.</p></blockquote>
<p>Now, technically, they're not <em>The </em>Muppets, which Disney now owns, but Jim Henson creatures are all kind of informally common-noun "muppets," no?  Either way, Chick-Fil-A is saying that the "voluntary recall" happened before The Jim Henson Company made their announcement: Essentially, that they recalled the product voluntarily, and The Jim Henson Company exploited the moment to take a stand.</p>
<p>Which seems unlikely, given both the "voluntary" nature of the product recall, as well as the varying messages each Chick-Fil-A franchise seems to be putting out.</p>
<p>When contacted for quote by the Huffington Post, The Jim Henson Company <a href="http://www.huffingtonpost.com/2012/07/24/chick-fil-a-jim-henson-toy-recall-gay_n_1699597.html?ncid=edlinkusaolp00000003&amp;ir=Food" target="_blank">referred a reporter to their previous statement</a> and basically told them to check in with Chick-Fil-A, but as The Consumerist pointed out, the recall is in fact "voluntary," which refutes what the sign at the heart of this reads: That it's a recall. Furthermore, <a href="http://consumerist.com/2012/07/chick-fil-a-claims-henson-toy-recall-unrelated-to-same-sex-marriage-controversy.html?utm_source=twitterfeed&amp;utm_medium=twitter" target="_blank">they contacted the Consumer Product Safety Commission</a>, which issues recalls like the one that'd be required for the toys in question; they had no issues with the toys listed for recall action.</p>
<p>But essentially, what you have here is an anti-gay fast-food chain and The Jim Henson Workshop engaged in a P.R. war, with a confused media caught in the middle, attempting to interpret subtleties in messaging that have more or less been distributed through social media. It is mostly weird, and relatively funny.</p>
<p><em>fkamer@observer.com </em>| <a href="http://twitter.com/weareyourfek" target="_blank">@weareyourfek</a></p>
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