Whatever your opinions on its ethical policies, it’s hard to argue against the fact that getting a write-up in TechCrunch is basically the holy grail for startups. So when an Italian weather startup called Metwit found it impossible to usher their company into the TC fold, they decided to take matters into their own hands.
Metwit created Techcrunchcover.me, a website that ganked TC’s logo, font and layout to make it look like your startup has actually been covered by TechCrunch. And you, too, can create your own fake TechCrunch coverage! The company also offers a git codebase of the TC layout. Enterprising startups hungry for press can make a branch in git that adds a TechCrunch-like story, then send up a pull request to have them merge it into the main codebase. Voila! You–ostensibly–have a TechCrunch writeup.