It’s official: E.L. James’ love story for the ages, Fifty Shades of Grey, is officially going forward, with the studios involved hiring two producers for the project. While that doesn’t guarantee a movie any time soon, it’s doubtful that Hollywood is just going to sit on this project and let it die a slow death on a backlot when there’s all those box office sales and merchandizing money to be made.
While the Twilight fan fiction was already snatched by Universal and Focus Pictures back in March for $5 million after a huge bidding war, the studios had yet to name anyone attached to the project. Yesterday, Michael De Luca and Dana Brunetti were announced as the film’s producers, according to The Hollywood Reporter. The duo previously had worked together on The Social Network.
There’s still an opening slot for a director and someone to adapt the script, so the Twitter campaign Bret Easton Ellis has been running for the project might not totally be in vain. Though it’s doubtful that either the studios or the producers will let him run with a Lena Dunham/Ian Somerhalder combo for Anastasia and Christian. Or if the movie plans to beat a triple-X rating: