Oh Go Daddy, what are we going to do with you? The domain registration company is embarking on a campaign to rehabilitate its frat-tastic public image, and today, the New York Times provides a preview of the commercial that’s meant as an opening salvo. And how, pray tell, are they hoping to convince us?
The spot includes a barely dressed woman, but she is treated in a tongue-in-cheek manner. “Behold Charlene,” intones an announcer. “Charlene is how GoDaddy attracts domain name customers.”
The nymph is joined by an awkward-looking GoDaddy technical employee. “But there is also Carl,” the announcer declares. “Carl is how GoDaddy keeps customers.”
In the unlikely event that that message was too subtle for you, the commercial concludes by saying outright that Go Daddy is, “Charlene on the outside, Carl on the inside.”
Because we are nothing if not generous here at Betabeat, let us offer Go Daddy a spot of free advice: Maybe don’t attempt to solve your lady problems with a commercial that is, basically, the very definition of the double standard? Here’s what that voiceover says to us: “Ladies are for breast-gawking, dudes are for computer-fixing.”
Just a thought.