While you were clinging to your A/C unit over the weekend, Newark mayor and Twitter addict Cory Booker was ushering his new startup out of stealth mode. The company, called #waywire, is a media platform that combines original and syndicated videos with relevant user-generated content from young adults about what’s important to them and their perspective on issues in the news.
Wait, didn’t Al Gore have the same idea in 2005?
“Traditional news sources aren’t in any way talking to millennials,” Mr. Booker tells TechCrunch. Perhaps the site can start with whether any young adult actually wants to be labeled a “millenial”?