The Fancy One-Ups Pinterest with Unique Referral Codes to Reward Users for Sharing

Power users get an incentive to share their wares.

 The Fancy One Ups Pinterest with Unique Referral Codes to Reward Users for Sharing

(Photo: The Fancy)

Today, social e-commerce site The Fancy* announced that they would begin giving credit to users who curate and share products that lead to a purchase. That’s right, you can now get paid for those aspirational impulses.

A unique referral code will be appended to every item you share, and if someone purchases that product after clicking on your link, The Fancy will provide you with 2 percent of the price of the item sold 30 days after the purchase. All of your credits will be tracked and displayed on a comprehensive dashboard.

With this move, the company is basically providing a monetary incentive to become a power user. (We sense a lot of coltish, wavy-haired fashion bloggers squee-ing into their iPhones right now.)

The Fancy is attempting to differentiate itself from competitors like Pinterest by becoming a full-fledged marketplace, as opposed to just an inspiration board. According to the press release (which takes an entertaining direct swipe at Pinterest):

This is the true promise of social commerce. Unlike our peers, who have been stripping out user’s affiliate links and directing the profits to themselves, The Fancy aims to reward its customers and curators by empowering them to earn credit for the items they Fancy and share. We can do this because we’re not just about discovery and self expression, we’re also a fully functioning marketplace.

 The Fancy One Ups Pinterest with Unique Referral Codes to Reward Users for Sharing

The Fancy’s new dashboard. (Photo: The Fancy)

The Fancy has seen impressive growth since its launch, and now boasts over a million users that power $10,000 in sales a day (though compared to Pinterest’s 10+ million users, they’re still very much the underdog). Oh, and one of those users just happens to be Zuck–though the only thing he apparently fancies is a library shelving system. Yawn.

“We’re making it simple for our users to transform their online influence into real money,” said Fancy founder and CEO Joe Einhorn in the release. “That’s something that anyone, no matter how web savvy, can see the value in.”


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