The Gotham Observer (DewGothamCity.com)

When picking publications to model your fictitious newspaper on, we obviously have a bias. Still, it's nice to see that the Warner Bros.' viral marketing team agreed with us, as their late-June campaign for The Dark Knight Rises included clues to unlock the Gotham Observer, a newspaper that bears resemblance to our own organization in title only.

(We would never lead with a cover story on a 'Festivity Day'...even if it was in honor of a fallen district attorney. Or if we did, we'd make the led much snappier.)

Here are the pages of the fictional newspaper, which you can click to enlarge:

Well, obviously there are glaring discrepancies between Gotham's Observer and its New York counterpart. For one, we don't have a horoscope section. Secondly, these stories belie weekly publication...this seems more like a daily rag.

Still, if you want some clues about the upcoming film--which opens in eight days!!--the sports section gives a little more information on what those football stadium shots are all about. And now we know that Matthew Modine is in the film, we guess. Did we know that already? It's hard to keep track of the gazillion things Christopher Nolan is stuffing into epic finale of his Batman saga.