Media Briefs: Another Day, Another Buzzfeed Vertical

All verticals everything. Needs more verticals. All vertical, no filler. Vertical vertical vertical. Guess what’s new in Buzzfeed news today? Guess what’s new at The Atlantic today? Also, new hires at the Daily News gossip section that will single-handedly save the paper, Jay Carney makes a weird about Drudge Report, and more, in your Tuesday Evening Media Briefs.

Jonah Peretti’s Sandwich Recipes: Buzzfeed’s launching a food vertical. It’s being led by BonAppetit.com online editor Emily Fleischaker. There are going to be original recipes, which is good, because don’t compiled lists of things that already exist make up a fifth of Buzzfeed’s traffic? The only difference is, with the food vertical, You, The Reader get to steal borrow the ingredients from Reddit. Funtimes. [Grub Street]

Things to Print Out for Your Au Pair: The Atlantic is launching a vertical too. Hooray! Another vertical! This one is called THE SEXES and we know this because they’re looking for an editor for it. As they describe it:

The Atlantic is looking for an editor to oversee a new channel on its website devoted to the intersection of work and family. Regular areas of coverage include work-life balance, parenting, gender issues, and family economics – with a special focus on how women are navigating their careers as they juggle roles of mother, daughter, and wife.

Note that one of your job duties will be “crafting headlines that can work in both social and SEO contexts.” No mention of headlines that don’t do anything but convey information accurately, because, let’s face it, those barely exist anymore. [Atlantic Media Group]

Nate Freeman To Save New York Daily News: Former New York Observer alumnus, ArtInfo reporter, media power bachelor and softball no-show Nate Freeman is part of the New York Daily News‘ new gossip team that’s being assembled in light of Frank DiGiacomo’s departure. Former Post writer Brian Niemietz is there along with some lady who went unnamed in Capital New York’s report on the matter. We hear that Colin Myler himself is behind the changes and reorganization of the gossip beat, which would make sense, because we know Nate Freeman as, quite frankly, the only thing that could ever save the New York Daily News from the kind of circumstantial peril that a daily tabloid newspaper faces in 2012, especially one helmed by the guy whose last gig involved the Concordia-like disaster that was the end of News of the World. Did we mention Nate Freeman is going to save the New York Daily News? He also didn’t show up for our softball game on Friday as promised. Congratulations New York Daily News on your trusty new hire. [Capital New York]

Nice Crack: Sports Illustrated and Wall Street Journal contributor Stephanie Wei called Akron, Ohio, the “arsehole” of America in a tweet. So a local Akron reporter called her up about it. [Romenesko]

Old Flames Burn Hard: Jay Carney doesn’t like Drudge Report. So, he’s got that going for him. [Washington Examiner]

Know who the new Daily News hire who isn’t Nate Freeman is? Tips? Sophomore-year poetry? Media Bachelor nominees? Send ‘em here.

fkamer@observer.com | @weareyourfek