E-flux, the art e-mail service that is campaigning for the “.art” top-level domain name, has created a website devoted to its “vision for .art, and what is at stake for the art community.”
According to the website, http://www.artdomaincommunity.com:
“Essentially, the new top-level domains will further a dimension of the internet that many of us are already familiar with: just like a typical browsing session, these communities will crisscross radically between personal beliefs and professional commitments, between deep historical knowledge and contemporary experiments, between day-to-day commerce and political life, between consumption and production.
“Because of the importance of naming protocols for the most basic functions of the internet, the new top-level domains can be compared to producing a completely new form of online real estate. This means that many companies and venture capital firms have also applied to administer many top-level domain names such as .Art with the hopes of making quick money, yet they lack the ability to maintain the resonance of the domain for the people who give substance and meaning to it.
“e-flux is the only applicant from within the art community to apply for the .Art domain, and it is crucial for all of us in the arts that the domain of art on the internet be developed in a knowledgeable, responsible, and accessible way, to emphasize the coherence, dynamism, and diversity of our community.”