GIFs Infiltrate Advertising in Relentless March Toward Total Domination of All Communication

Is there any dusty corner of the Internet isolated from the fervor of the GIF craze? Now it appears that these mesmerizing mini-movies have crept into advertising. Take, for example, an email that the Standard Hotel’s Miami outpost just sent, which employs the best tool for the visual communication since the advent of the emoticon to trumpet its yoga offerings.

The email contains little besides four GIFs, two of which we’ve provided here:
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