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	<title>Observer &#187; Highway 61 Offering Revisited: Goldman to Retool Bonds Backed by Dylan Royalties</title>
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		<title>Observer &#187; Highway 61 Offering Revisited: Goldman to Retool Bonds Backed by Dylan Royalties</title>
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		<title>Highway 61 Offering Revisited: Goldman to Retool Bonds Backed by Dylan Royalties</title>

		<comments>http://observer.com/2012/08/highway-61-offering-revisited-goldman-to-retool-bonds-backed-by-dylan-royalties/#comments</comments>
		<pubDate>Fri, 31 Aug 2012 11:38:07 -0400</pubDate>
					<link>http://observer.com/2012/08/highway-61-offering-revisited-goldman-to-retool-bonds-backed-by-dylan-royalties/</link>
			<dc:creator>Patrick Clark</dc:creator>
				
		<guid isPermaLink="false">http://observer.com/?p=260480</guid>
		<description><![CDATA[<p><a href="http://observer.com/2012/08/highway-61-offering-revisited-goldman-to-retool-bonds-backed-by-dylan-royalties/dylan-4/" rel="attachment wp-att-260481"><img class="alignleft size-full wp-image-260481" title="Dylan" src="http://nyoobserver.files.wordpress.com/2012/08/dylan1.jpg" alt="" width="194" height="259" /></a>Goldman Sachs is rethinking its plans to market a bond offering backed by royalties from songs written by Bob Dylan and other recording artists, the<em> Financial Times </em><a href="http://www.ft.com/intl/cms/s/0/fc62398e-f1e5-11e1-bda3-00144feabdc0.html#axzz258S6udL9">reported last night</a>.</p>
<p>The deal would raise cash for Sesac, a privately-held Nashville company that owns the exclusive rights to the public broadcast or performance of music by Mr. Dylan, Neil Diamond and Rush, among others. According to <a href="http://professional.wsj.com/article/SB10000872396390444246904577575551487651814.html?mg=reno64-wsj">reports</a> earlier this month, the company was working with Goldman on a $300 million offering backed by the royalties it receives from its rights to the music of those artists.<!--more--></p>
<p>Goldman had originally intended to sell the bond in a single tranche, according to the <em>FT</em>, meaning bond-buyers would have identical returns on their investment in the offering. The offering would have carried a rating of BBB- from Standard &amp; Poor's, one level above junk; as a so-called 144A private placement, <em>The Wall Street Journal </em>reported, the offering was only available to qualified institutional investors—those with more than $100 million to invest.</p>
<p>According to the <em>FT</em>, initial interest in the offering was tepid, and the investment bank is restructuring the deal to create a senior tranche, which pays a lower return and offers greater protection from potential losses, and a junior tranche, which provides higher returns with greater risk.</p>
<p>The securitization of rock and roll royalties is not a new phenomenon—back in 1997, David Bowie sold <a href="http://www.slate.com/articles/news_and_politics/after_the_ball/1997/05/bowie_bonds.html">$55 million</a> in bonds backed by royalties to Prudential Insurance. It is, on the other hand, a fine opportunity for punning.</p>
<p>From the <em>FT</em>:</p>
<p>"Investors have thought twice and decided it’s not alright to take up an unusual bond offering backed by royalties from songs penned by Bob Dylan and other musicians."</p>
<p>"If it falls apart entirely and bankers are denied the hunks of plastic they use to celebrate deals, they may suffer from the <em>Tombstone Blues</em>.”</p>
<p>And from <em>The Guardian:</em></p>
<p>"Bankers may blame it on a <em>Simple Twist of Fate</em> but market participants suggest the delay demonstrates the continuing difficulty in selling such esoteric products, even in the current climate."</p>
<p>"The bankers may now be singing <em>Honey, Just Allow Me One More Chance</em>, as they market the deal for the second time."</p>
<p>To which we'd add a couple feeble efforts of our own:</p>
<p>Goldman's Dylan offering is Tangled Up in BBB- Blue.</p>
<p>Fate of Dylan bond deal Blowin' in the Wind.</p>
<p>Surely you can do better ...</p>
]]></description>
		<content:encoded><![CDATA[<p><a href="http://observer.com/2012/08/highway-61-offering-revisited-goldman-to-retool-bonds-backed-by-dylan-royalties/dylan-4/" rel="attachment wp-att-260481"><img class="alignleft size-full wp-image-260481" title="Dylan" src="http://nyoobserver.files.wordpress.com/2012/08/dylan1.jpg" alt="" width="194" height="259" /></a>Goldman Sachs is rethinking its plans to market a bond offering backed by royalties from songs written by Bob Dylan and other recording artists, the<em> Financial Times </em><a href="http://www.ft.com/intl/cms/s/0/fc62398e-f1e5-11e1-bda3-00144feabdc0.html#axzz258S6udL9">reported last night</a>.</p>
<p>The deal would raise cash for Sesac, a privately-held Nashville company that owns the exclusive rights to the public broadcast or performance of music by Mr. Dylan, Neil Diamond and Rush, among others. According to <a href="http://professional.wsj.com/article/SB10000872396390444246904577575551487651814.html?mg=reno64-wsj">reports</a> earlier this month, the company was working with Goldman on a $300 million offering backed by the royalties it receives from its rights to the music of those artists.<!--more--></p>
<p>Goldman had originally intended to sell the bond in a single tranche, according to the <em>FT</em>, meaning bond-buyers would have identical returns on their investment in the offering. The offering would have carried a rating of BBB- from Standard &amp; Poor's, one level above junk; as a so-called 144A private placement, <em>The Wall Street Journal </em>reported, the offering was only available to qualified institutional investors—those with more than $100 million to invest.</p>
<p>According to the <em>FT</em>, initial interest in the offering was tepid, and the investment bank is restructuring the deal to create a senior tranche, which pays a lower return and offers greater protection from potential losses, and a junior tranche, which provides higher returns with greater risk.</p>
<p>The securitization of rock and roll royalties is not a new phenomenon—back in 1997, David Bowie sold <a href="http://www.slate.com/articles/news_and_politics/after_the_ball/1997/05/bowie_bonds.html">$55 million</a> in bonds backed by royalties to Prudential Insurance. It is, on the other hand, a fine opportunity for punning.</p>
<p>From the <em>FT</em>:</p>
<p>"Investors have thought twice and decided it’s not alright to take up an unusual bond offering backed by royalties from songs penned by Bob Dylan and other musicians."</p>
<p>"If it falls apart entirely and bankers are denied the hunks of plastic they use to celebrate deals, they may suffer from the <em>Tombstone Blues</em>.”</p>
<p>And from <em>The Guardian:</em></p>
<p>"Bankers may blame it on a <em>Simple Twist of Fate</em> but market participants suggest the delay demonstrates the continuing difficulty in selling such esoteric products, even in the current climate."</p>
<p>"The bankers may now be singing <em>Honey, Just Allow Me One More Chance</em>, as they market the deal for the second time."</p>
<p>To which we'd add a couple feeble efforts of our own:</p>
<p>Goldman's Dylan offering is Tangled Up in BBB- Blue.</p>
<p>Fate of Dylan bond deal Blowin' in the Wind.</p>
<p>Surely you can do better ...</p>
]]></content:encoded>
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