Birchbox now has a beachhead in the city of lights. The locally based subscription service–which, last time we checked, claims something like 100,000 members–has acquired a Paris-based lookalike by the name of JolieBox. Anchors away–the ladies of Birchbox are bound abroad.
Said cofounder Katia Beauchamp in the announcement:
“The delight of discovery extends across any border and to any culture…. JolieBox, with their like-minded team and brand ethos, is the absolute perfect partner to build relationships with new customers and brand partners internationally while simultaneously improving distribution as we scale.”
What’s the French term for “unboxing”? How about, “more eyeshadow samples, please”?