Candy companies will go pretty far when it comes to Halloween time stunt advertising, but Swiss chocolatier Nestle has truly outdone itself this season. The York Press reports that the company has decided to embed a GPS device into the wrapper of some KitKat bars in a bizarre attempt to reward men for eating candy.
The campaign is casually titled “We Will Find You,” and will award a 10,000 GBP prize to the six lucky winners who happen to find a tracking device embedded into an otherwise innocuous manufactured treat. The GPS device is activated by a special strip that will be pulled when customers open the candy bar, and a team of Nestle employees will be dispatched within 24 hours to reward the winner with their prize.
Considering no one except hoarders keep candy wrappers hanging around, we assume all the winners will be trash cans and misused recycling bins.
A Nestle spokesperson told The York Press, “We believe this promotion will particularly appeal to men, attracting them to the chocolate singles category and thus driving incremental sales.” Like war movies and video games, all dudes enjoy GPS technology. Everybody knows that.
But Americans need not worry about a candy company following them home. GPS devices will only be embedded in the wrappers of British candies like “KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium and Yorkie Milk,” whatever those are.