SoHo is so last century. The Meatpacking District is so last decade. The Lower East Side is so last year. These days, all the cool kids are partying in Sheepshead Bay, Crain’s reports.
Last we heard, Sheepshead Bay was a quiet waterfront community populated by a disproportionate number of seafood restaurants and extermination companies. But these days, Emmons Avenue—the waterfront strip—is apparently a Russian-inflected combination of South Beach and Jersey Shore, with noveau riche Eastern Europeans slurping expensive vodka and causing traffic jams of Mercedes and BMWs.
The paper reports that party yachts with bottomless well drinks are crowding fishing boats out of the harbor, flashy condos are going up and the clubs like OPM are drawing huge crowds and stars—including Rick Ross, Drake and Snoop Dog—to dance under soft red lights and lounge on leather banquettes and plush couches.
But what’s really shocking is that the community board is apparently down with all these changes: “Everyone is making a very good living here,” community board chair Theresa Scavo told Crain’s.
Do you hear that club owners? Stop trying to shoehorn your way into the East Village. Forget fighting over liquor licenses with the neighbors in Gowanus and Downtown Brooklyn. Sheepshead Bay is where it’s at.