In recent months, LOLcat emperor and Bravo TV star Ben Huh has systematically leaked handfuls of details about his news startup, Circa, to the press. Back in April, Circa raised $750,000 from a slew of investors (many of whom were named David). In May, Nieman Lab caught up with Mr. Huh at ROFLCON, where he provided buzzword-laden answers and metaphors involving newspapers and teenagers to their questions about the startup. But today, Mr. Huh’s efforts have finally solidified into a cohesive company: Circa is an iPhone app that wants to change the way readers consume news.
Circa isn’t just a news aggregator. It employs teams of editors who curate and synthesize news stories into digestible bites, optimized for reading on mobile devices. The point is to write stories that are designed exclusively for mobile, instead of repackaging stories released on other platforms and trying to fit them into a mobile setting.