“I was joking with my friends from Seattle on Sunday,” The Weather Channel’s SVP of Marketing and recent New York transplant Eric Hadley told The Observer. “They kept asking what the weather was like, and I said, ‘It’s like a January day in Seattle.'”
The former Bing executive had a busy evening. First, “a little party” at the Standard Hotel from 6:30-8:30. (“Most guests didn’t show up,” he remarked.) When the lights went out, everyone went home, but Mr. Hadley had work to do, taking crews out to survey the destruction, including that of artist Mark Seliger’s Charles St. studio, which had its front completely obliterated by Hurricane Sandy.
Added Mr. Hadley:
“Since we have such a great team of scientists and meteorologists, we have a pretty good idea of what the storm is going to be like a week to ten days out. We can really start to gear up: What the coverage is going to be like, where to send the people, how to talk to the advertising partners. For a lot of them, this is really a part of their business…we’ve got insurance guys, Home Depot, Lowe’s. So we’re really setting the expectation for them, to make sure that we communicate out the safety thing, and have our people in the right places.”
(Photos via Eric Hadley)