TripAdvisor Acquires Brooklyn-Based Travel Site Wanderfly

TripAdvisor gets social.

screen shot 2012 10 02 at 4 14 13 pm TripAdvisor Acquires Brooklyn Based Travel Site Wanderfly

All your friends suggest you visit the Taj Mahal. (Photo: screencap)

Yet another fledging New York startup has been snapped up by a bigger tech company. TechCrunch reports that Brooklyn-based travel recommendation engine Wanderfly has just been acquired by TripAdvisor, a company which (let’s face it) could probably use a heavy-duty dose of startup cool.

Wanderfly’s comparatively tiny team still works out of the Yard in Williamsburg.

According to an announcement from their brand new corporate parent: 

“The Wanderfly team understands the value in social travel planning,” said Steve Kaufer, co-founder and CEO TripAdvisor. “They’re a great asset as we continue our developments in this area and I am delighted to welcome them to TripAdvisor.”

No dice on disclosure of the terms.

We can only hope for Wanderfly’s sake that no one is required to relocate to Newton, Massachusetts.