Please, Remain Calm: Tumblr Will Be Down Saturday Morning


tumblr lt2wag0b9d1r3gup8o1 r1 400 Please, Remain Calm: Tumblr Will Be Down Saturday Morning

Artist’s rendering. (Photo:

If you’re less than observant, you might have missed a little announcement at the top of the Tumblr Dashboard, containing some “bittersweet news” from VP of engineering Blake Matheny.

Okay, you might want to sit down for this.

Are you sitting down?

Okay, while the Tumblr team has been hard at work scaling up to meet the scads of impressions per day, there’s one final step left in the process. Just one! However, that one final step has an unfortunate side effect: 

all traffic to blogs and the Dashboard will be suspended during the operation — returning a simple “we’ll be right back” message.

We are preparing for any issues that may arise and want you to expect your blogs to be unavailable starting at 4:00am EDT this Saturday (Oct 6th), and to come back online slowly over the next few hours.

Mr. Matheny closes with the promise that this temporary outage will ensure that Tumblr remains shipshape in the years to come and the company’s “deepest apologies for the inconvenience.”