Reuters reports that Anheuser-Busch, brewer of Budweiser and proprietor of a Tampa theme park, is upset over its brand’s portrayal in the film Flight. The film depicts Denzel Washington as a heroic pilot who just happens to be an alcoholic who flies drunk–drunk on crisp, refreshing Budweiser.
Anheuser-Busch executives have written to Paramount and to director Robert Zemeckis’s studio, noting that the company had “no knowledge of the use or portrayal of Budweiser” and had a history of working to prevent drunk driving and alcohol abuse.
The company is seeking to remove the Bud trademark from all future incarnations of the movie as well as current digital prints–rather akin to the blurring of clothing brands on old MTV reality shows, perhaps. Certainly the depiction of alcohol as intoxicating is one that Busch ought to avoid!