As New York Observer columnist Ryan Holiday noted back in September, social media sites are often “broken on purpose.” That brokenness works in favor of a site like Facebook because it means they can potentially find more ways, in Mr. Lawler’s words, “to extract more money from users.”
Today, Facebook is starting to address that problem with a feature that allows users to choose if they want to be notified whenever there’s a new page post.
“We are currently rolling out the ability for people to receive notifications from specific pages, friends or public figures that they are connected to,” the company told Inside Facebook.
However, Facebook is essentially working against its own algorithms with this change. Facebook users’ news feeds sometimes jettison posts as the program attempts to prioritize whatever may seem relevant or timely.
Facebook has tested another option that pemits subscribing to a page without liking it, so these changes may please both fans and hate-readers alike.