Here’s How Not to Reference Sandy in Your Lifestyle Newsletter

Last week, startups across New York City galvanized to help support the victims of Hurricane Sandy, establishing coworking spaces, volunteer groups and easy ways for users to donate to recovery efforts. But it’s a new week, one where the subways are mostly running normally and many across the city have their electricity back. As the sense of helplessness brought by Sandy fades, the internet’s penchant for irony and offensive jokes has come roaring back. The first (and undoubtedly not the last) company to fall into this tasteless trap? New York-based daily email service Thrillist.
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