The era of the department store may be nearing its end, thanks to the rise of online commerce, but let’s focus on what they can fly overhead one day a year, not their high overhead on the other 364. Macy’s, per Thanksgiving tradition, celebrates the holiday with balloons of Hello Kitty, SpongeBob SquarePants and Spider-Man, as well as parade floats that alternate between popular culture (the Smurfs at home in their mushroom) and patriotism (the Statue of Liberty). As ever, the parade ends with Santa Claus, heralding the beginning of the Christmas season. And here we haven’t even started thinking about what we want to receive—or, we suppose, give.
Macy’s Thanksgiving Day Parade kicks off at 77th Street and Central Park West at 9am and concludes in Herald Square.