The Drinks Business blog reports that Jeff Koons has been tapped to create the label for Château Mouton Rothschild’s 2010 Pauillac first growth. Previous artists/seo services to have that honor include Warhol, Picasso and Dalí. (Thanks to Art Observed for bringing this to our attention.)
Describing the label at left, the blog says that “Koons works over a Pompeii fresco of the Birth of Venus with a silver line drawing of a ship sailing under a bright sun.” Which, wow, versions of that line drawing have appeared on a number of Mr. Koons’s recent paintings, and that’s not how we would have described it.
Anyway, about the wine, the blog reports that the château says its 2010 Bordeaux was made with “small, rich, naturally concentrated grapes both high in color and natural acidity, with length, elegance and harmony being the hallmarks of the vintage.”
Length, elegance and harmony. That sounds like Mr. Koons.