Booting Up: ‘Objectify a Man in Tech’ Day Over Before It Started

Gizmodo’s Sam Biddle sluttin’ it up at CES. (Photo: Gizmodo)

Gizmodo’s Sam Biddle sluttin’ it up at CES. (Photo: Gizmodo)

“Objectify a man in tech” day is no longer a thing. Tech journalist Leigh Alexander proposed the exercise last week in hopes it would “catalyze discussions about the way we use language and how seemingly-innocuous ‘compliments’ are belittling and distracting”;  now she’s “worried that point will be lost and that harm can be done.” [Sexy Videogameland]

The Department of Defense is gearing up to add 4,000 employees to its Cyber Command; The Pentagon may make an honest hacker out of you yet. [NYT]

Is Marissa Mayer’s relationship with Wall Street already on the rocks? Analysts will be looking for tangible improvements under Ms. Mayer’s leadership when Yahoo reports quarterly results later today. [CNN Money]

Uber CEO Travis Kalanick has a prediction for e-hailing in New York: “Drivers will make a lot of money.” [WSJ]

“Wait, how ’bout we trade you some promoted tweets for a tax break?” [BuzzFeed]

It’s the year of the sexy, sexy enterprise startups. [Tech Crunch]