In a move that is a reverse of the hordes of journalists leaving old school jobs for BuzzFeed, Matt Buchanan, the editor of FWD, the site’s tech vertical, is leaving for the more august shores of The New Yorker.
“Matt Buchanan’s vision for a new kind of tech coverage helped shape BuzzFeed’s great year last year,” BuzzFeed’s Ben Smith EIC said in an email. “We’re sad to see him go, but we’re thrilled he’s embracing a new opportunity that’s a great fit for him.”
John Herrman, FWD’s deputy tech editor, will take over as editor for the vertical.
“John Herrman has emerged as one of the great, original voices on and about the social web, and he has the obsessiveness, speed, intelligence and vision to take FWD to the next level as we expand it aggressively this year,” Mr. Smith added.
Mr. Buchanan, who has not responded to a request for a comment, went over to BuzzFeed last January from Gizmodo, Gawker Media’s gadget blog.