Tracey Emin Will Soon Light Up the Great White Way

One such work. (Courtesy Christie's)

One such work. (Courtesy Christie’s)

Artnews reports that this February Tracey Emin will install 40 screens featuring replicas of her gushy neon sign works in Times Square.

The messages will display for just three minutes a night, between 11:57 and midnight, meaning that tourists who happen to see the works accidentally and then can’t find them at 12:01 may be forced to consider the possibility that they’ve gone insane.

The digital versions of the signs are also for sale. More details at Artnews.